{"id":81159,"date":"2025-05-27T15:22:39","date_gmt":"2025-05-27T05:22:39","guid":{"rendered":"https:\/\/balancethegrind.co\/?p=81159"},"modified":"2025-05-27T15:22:41","modified_gmt":"2025-05-27T05:22:41","slug":"johann-oberholzer-on-designing-a-business-that-fits-around-your-life","status":"publish","type":"post","link":"https:\/\/balancethegrind.co\/interviews\/johann-oberholzer-on-designing-a-business-that-fits-around-your-life\/","title":{"rendered":"Johann Oberholzer on Designing a Business That Fits Around Your Life"},"content":{"rendered":"
<\/div>\n

Johann Oberholzer knows what it takes to build something of your own \u2014 and he\u2019s helping thousands of others do the same. As the founder of Sole App, he\u2019s at the forefront of Australia\u2019s booming sole trader movement, creating tools that make the financial side of self-employment less stressful and more sustainable.<\/p>\n\n\n\n\n\n\n\n

With over 1.5 million Australians now identifying as sole traders, Johann sees 2025 as a tipping point \u2014 where autonomy, flexibility, and purpose are no longer fringe values, but the future of work. In this conversation, he shares how to stay grounded while juggling business and life, why burnout is often a clarity problem, and what every new sole trader should do from day one.<\/p>\n\n\n\n

You\u2019ve been closely watching the rise of sole traders in Australia\u2014what do you think is driving this shift, and why is 2025 such a pivotal moment?<\/h2>\n\n\n\n

We\u2019re seeing more people back themselves and build something of their own. Whether it\u2019s freelancing, consulting, or turning a passion into a business, working for yourself has become less of a fringe idea and more of a mainstream career path.<\/p>\n\n\n\n

In fact, over 1.5 million Australians now identify as sole traders \u2014 that\u2019s nearly 60% of all actively trading businesses in the country. And 2025 feels like a tipping point. Technology has lowered the barriers, cost-of-living pressures are pushing people to diversify income, and there\u2019s a deeper mindset shift happening: people want autonomy, purpose, and flexibility \u2014 and they\u2019re willing to design their lives around it.<\/p>\n\n\n\n

For me, I started Sole because I could see how many of these small operators were being let down by bloated tools that weren\u2019t built for them. It felt like the right time to build something better \u2014 and it still does.<\/p>\n\n\n\n

With so many people juggling side hustles, family, and full-time jobs, what advice do you have for staying organised and avoiding burnout?<\/h2>\n\n\n\n

Start by being honest with yourself: you can do anything, but not everything \u2014 at least not all at once. The best antidote to burnout isn\u2019t more productivity hacks; it\u2019s clarity. Get clear on your priorities, build routines that work for you, and don\u2019t be afraid to say no.<\/p>\n\n\n\n

And here\u2019s a practical one: automate the boring stuff. Admin, invoicing, expenses \u2014 tools like Sole exist so you don\u2019t spend your Sundays buried in spreadsheets. Free up that mental space for the things that really matter (like rest\u2026 or Netflix without guilt).<\/p>\n\n\n\n

You\u2019ve built Sole App to support people running their own businesses\u2014what are some of the most common challenges you see among sole traders, and how does tech help solve them?<\/p>\n\n\n\n

The biggest pain point? Financial admin. It\u2019s the unglamorous side of being your own boss \u2014 reconciling transactions, chasing invoices, tracking expenses. Most people don\u2019t start a business to become an amateur bookkeeper, yet that\u2019s what ends up happening.<\/p>\n\n\n\n

That\u2019s where tech steps in. Sole automates as much of that as possible \u2014 linking your bank feed, generating reports, helping you stay on top of tax without needing a finance degree. The goal is to make financial admin feel invisible \u2014 or at least painless.<\/p>\n\n\n\n

Cost-of-living pressures are a big part of the story\u2014but are you also seeing a mindset shift around autonomy, purpose, and financial independence?<\/h2>\n\n\n\n

Absolutely. The cost-of-living squeeze might be the spark, but the fire is coming from something deeper \u2014 a growing desire for autonomy, flexibility, and meaning in how we work. More people want to design a life that works for them now, not just wait for fulfilment in retirement.<\/p>\n\n\n\n

There\u2019s a clear shift underway. Financial independence is no longer just about saving \u2014 it\u2019s about creating income on your own terms. Becoming a sole trader offers that sense of control, and for the first time, the technology is keeping up. It\u2019s never been easier to start small, move fast, and build something that fits around your life.<\/p>\n\n\n\n

What does a typical day look like for you personally? How do you balance the demands of running a startup with your own well-being?<\/h2>\n\n\n\n

Let\u2019s be honest \u2014 some days the balance is more juggle than zen. But I try to set guardrails: early mornings are for gym, focused work (and caffeine), mid-mornings for team check-ins and calls and afternoons for strategy or deep work. I block out time for a proper lunch \u2014 no sad desk salads \u2014 and I run most evenings to decompress.<\/p>\n\n\n\n

The key for me is not expecting every day to be perfect. It\u2019s more about rhythms than routines. And if I can end the day knowing I made progress and got to cook dinner without checking Slack, that\u2019s a win.<\/p>\n\n\n\n

For someone just starting a side hustle or sole trader journey in 2025, what are three small but powerful steps they can take to set themselves up for success?<\/h2>\n\n\n\n

Separate your finances early \u2014 get a business bank account, track expenses from Day 1, and avoid the dreaded \u201cshoebox full of receipts\u201d scenario.<\/p>\n\n\n\n

Invest in tools that scale with you \u2014 even if you\u2019re small now, using tech that grows with your business saves time (and headaches) later.<\/p>\n\n\n\n

Talk about what you do \u2014 confidently. Share it with friends, post about it online, tell your neighbour. Word-of-mouth is still one of the best growth engines \u2014 and it starts with you.<\/p>\n","protected":false},"excerpt":{"rendered":"

 » Read more about: Johann Oberholzer on Designing a Business That Fits Around Your Life  »<\/a><\/div>\n","protected":false},"author":1,"featured_media":81160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[130],"class_list":["post-81159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-featured"],"acf":[],"yoast_head":"\nJohann Oberholzer on Designing a Business That Fits Around Your Life - Balance The Grind<\/title>\n<meta name=\"description\" content=\"With cost-of-living pressures climbing, Johann says 2025 marks a shift toward self-made income and financial independence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balancethegrind.co\/interviews\/johann-oberholzer-on-designing-a-business-that-fits-around-your-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Johann Oberholzer on Designing a Business That Fits Around Your Life - 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